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Research papers

The successful management of new products in the 1980s

Understanding the management approaches that result in competitive advantage has been a permanent objective of Booz.Allen & Hamilton for over 25 years. This paper reports the results of our most recent research on the subject to date and highlights...

Catalogue: Seminar 1983: New Product Development
Author: Pierre A. Rodocanachi
November 21, 1983
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Citation

Rodocanachi, P. A. (1983a, November 21). The successful management of new products in the 1980s. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-successful-management-of-new-products-in-the-1980s